Today, I wanted to make a difference between a good and a bad video, so you all know my selection criteria. First of all, It must have some kind of interesting relationship between image and sound, and that doesn't mean that they have to be connected in an obvious way. Rhythmus or tempo is very important, since the cuts usually follow the music. But I also consider if the image can sustain by itself, a good way to analize that is to watch a music video without the music, if you find that images are a series of cuts showing the singer in different costumes with no montage criteria or whatsoever... that means you're looking at a bad video. To make an example, I bring you a bad and a good video to compare. I don't like the music in any case, but if you see the image without the music on each case, you will find what I'm talking about:
On the bad side, the queen of bad taste, Lady Gaga, with "Judas"
On the good side, David Guetta with "Titanium"
And now, on the excellent side, Bjork with "All is full of love", directed by Chris Cunningham
The reason why this one's is excellent is the care for details. Not only the edition goes well with the music tempo, the concept behind it is simple and complex at the same time, and the effects are jaw dropping even today, almost 20 years later.
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